Previously Known As
HOW IT WORKS
LinkedIn allows for your outreach to be targeted and focused using business data points and filters like industry, job titles, geo-fencing and more. If your awareness program is designed to reach B2B decision-makers, leveraging those business metrics in your targeting technique can yield tremendous success.
ADVERTISING & MEDIA BUY
Unlike some of the other media buy opportunities available within LinkedIn, Awareness Campaigns tend to be one of the least expensive and wider-reaching programming options. Generally speaking, this type of initiative, while set up with refined targeting parameters, is geared to play the numbers game.
TRACKING & MEASUREMENT
While Awareness Campaigns do not typically push to a lead gen form or a more solid conversion scenario, they can be extremely fruitful when utilized in concert with new product/ service launches. They also allow cookies to be dropped on larger audiences and are oftentimes paired with longer-term remarketing programs.
NAVIGATION
SERVICES
EXTRAS
LOCATIONS
Headquarters:
3801 PGA Blvd, Suite 600 Palm Beach
Gardens, FL 33410
Global Offices:
Florida
California
colorado
North Carolina
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India
Guyana