Previously Known As
HOW IT WORKS
While Bing does not have as large a display network as Google, Microsoft still has a lot of clout. It maintains relationships with various sites and entities where they’ve negotiated ad positions — some of which are not available through Google due to legacy partnerships. These campaigns allow you to reach audiences on select websites across Bing’s network, offering unique placement opportunities that can’t be accessed elsewhere.
ADVERTISING & MEDIA BUY
This is banner advertising, where you use graphic art with textual content to attract your audience. These placements are best utilized early in the buying process, when potential customers are still in exploratory mode.
TRACKING & MEASUREMENT
Bing provides various tools such as tags and cookies that facilitate precise lead attribution and tracking. You can track all the way from initial interaction to the point of conversion to a new client, relationship, or customer by utilizing these straightforward tools. While display campaigns are less expensive than search campaigns, it’s essential to measure not just ROI, but also the brand awareness and brand development value of the program.
NAVIGATION
SERVICES
EXTRAS
LOCATIONS
Headquarters:
3801 PGA Blvd, Suite 600 Palm Beach
Gardens, FL 33410
Global Offices:
Florida
California
colorado
North Carolina
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India
Guyana