Google Customer Match List Campaign
How It Works
Advertising & Media Buy
Tracking & Measurement
Previously Known As
HOW IT WORKS
Google collects extensive data, often using email addresses as identifiers. When you upload a list of customer emails to Google, their AI analyzes the group to create profiles based on interests, likes, and behaviors. This enables you to target new potential customers who match similar profiles but aren’t yet your customers.
ADVERTISING & MEDIA BUY
This state-of-the-art program is one of Google’s newest offerings. Due to its advanced nature, it comes at a slightly higher price point than other Google Suite services. Despite the higher cost, we highly recommend you carve out a piece of your budget for this exciting new program.
TRACKING & MEASUREMENT
Given the high cost per click, lead attribution is critical. Moreover, since you’re reaching audiences who are discovering you for the first time through profiling, it’s crucial to ensure your messaging is precise and to continuously review your entire process — from ad copy to website sales funnel to conversion.
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Gardens, FL 33410
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