GOOGLE HISTORIC KEYWORD TARGETING ( SEARCH & DISPLAY) CAMPAIGN
HOW IT WORKS
ADVERTISING & MEDIA BUY
TRACKING & MEASUREMENT
Previously Known As
Google Historic Keyword Targeting (Search & Display) Campaign
Show Up for People Who Searched Prior To Your Ad Set-up
HOW IT WORKS
Let’s say you set up your search and display campaigns today. Your expectation would be that once you fund your media buy and start to run your ads, they would show up for folks who searched from that day onwards. This program is unique in that it actually allows you to show up for people who searched for similar products and services in the past.
ADVERTISING & MEDIA BUY
Once you set up and run your Google ads, it’s AI technology will start to record and measure which keywords bring you traffic. Then it references historical data to see who searched for those same keywords in the past. This program allows you to deliver your ads to those targets at a cost-per-click similar to Google Search Network.
TRACKING & MEASUREMENT
It's important to install your tracking criteria for lead attribution with Google Tag Manager on your website. The majority of these visitors will click and land on your website to investigate and browse. It’s important to measure that they have come from this ad and evaluate their actions on your website as they move through the sales funnel and toward conversion.
NAVIGATION
SERVICES
EXTRAS
LOCATIONS
Headquarters:
3801 PGA Blvd, Suite 600 Palm Beach
Gardens, FL 33410
Global Offices:
Florida
California
colorado
North Carolina
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India
Guyana