GOOGLE REMARKETING CAMPAIGN
HOW IT WORKS
ADVERTISING & MEDIA BUY
TRACKING & MEASUREMENT
Previously Known As
HOW IT WORKS
Visitors will land on your website due to your investment in traditional media advertising and/ or digital marketing. At the point of arrival on your website, a Google Remarketing cookie should be dropped on that visitor. This then allows you to potentially display your ads to them for up to 540 days when they visit any website or app that has Google advertising areas.
ADVERTISING & MEDIA BUY
We love this program because it always appears that our clients have massive ad budgets (since they show up seemingly everywhere) even though the budget needed is very small compared to other Google marketing programs. Keep in mind, you don’t pay for any of the ad impressions that your target sees once they leave your site, you only pay if they click to come back to your site.
TRACKING & MEASUREMENT
There are ways to drop service/ product specific cookies on your site based on where on the website your target goes. Clients with multiple services and products will want to remarket with the correct ads and messaging. The remarketing cookie allows for excellent lead attribution and tracking all the way through conversion.
NAVIGATION
SERVICES
EXTRAS
LOCATIONS
Headquarters:
3801 PGA Blvd, Suite 600 Palm Beach
Gardens, FL 33410
Global Offices:
Florida
California
colorado
North Carolina
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India
Guyana