GOOGLE TEXTUAL REMARKETING (RLSA) CAMPAIGN
HOW IT WORKS
ADVERTISING & MEDIA BUY
TRACKING & MEASUREMENT
Previously Known As
Google Textual Remarketing (RLSA) Campaign
Show Up As Number One For Repeat Search Traffic
HOW IT WORKS
Positioning yourself in sponsored ads at the top of a page’s search result costs every time someone clicks and visits your website. If that same target comes back to search again with the same keyword criteria, this program enables your ad to be elevated to the number one sponsored ad position while simultaneously ensuring you only pay a fraction of the original cost per click.
ADVERTISING & MEDIA BUY
Running a Google Textual Remarketing Campaign is an essential secondary set up item if you run “search ads”. It is important to benefit from your ad being in the number one spot while getting a discount when someone clicks for the second, third or more times.
TRACKING & MEASUREMENT
If you have done a good job setting up your tracking codes for a regular textual search prospect, it would be very easy to add this secondary attribute. Track all the way from the ad copy to the sales funnel and eventual conversion to help make thoughtful media buy decisions in the future.
NAVIGATION
SERVICES
EXTRAS
LOCATIONS
Headquarters:
3801 PGA Blvd, Suite 600 Palm Beach
Gardens, FL 33410
Global Offices:
Florida
California
colorado
North Carolina
-
India
Guyana