The SEO Bomb Effect: Using Press Releases to Strengthen Your Online Authority

To boost Search Engine Optimization (SEO) and build brand awareness, what ongoing tactics are you taking to get results? Clients use press releases, at a frequency that is within their budget, to expand their reach and visibility. In the past, press releases cost thousands of dollars to publish. Now, powerful online tools allow your message to be pushed out electronically to the Associated Press, major news outlets, business journals, industry publications, influencers and more. In this article, we would like to mention a major benefit of press releases that is often overlooked. Our CEO typically refers to it as an “SEO Bomb.”

The Press Release aka SEO Bomb 

When a press release is distributed via the Associated Press, it becomes an instant SEO bomb. Several thousand news sites and publications view your release. Many pick it up and link back to your website. These backlinks from highly credible domains give you a boost in online reputation and are viewed favorably by Google. This boost is short-lived, however, because news-driven websites tend to wipe their content every couple weeks. By publishing press releases frequently, you generate ongoing, positive impact that can lead to massive results. 

When your business becomes credible in the eyes of Google and other search engines, it significantly elevates your ranking in their search results. Many search-engine optimization programs include a steady dose of press releases in order to take full advantage of these benefits. 

Consistent Backlinking for Lasting Success

Search engines do not give much credence to what is said (by you) on your own website. What's actually more important to them is what other people are saying about you and how credible their domains are. When someone's website links to your site, that's known as a backlink. Search engines have criteria to make sure that the sources that backlink to your business are relevant. 

• Is the URL or the domain that's linking to you credible, meaning it has a high domain authority score? 
• Does it have a lot of traffic, meaning a heavily weighted backlink? 
• Is the content on that site aligned with the content on your site, since it must be relevant? For instance, a link from a non-industry-related website will be useless and in some cases, even deemed toxic.

An in-house resource or outsource SEO team will work on a regular, consistent basis,   month-after-month to increase the number and the quality of backlinks. It’s an ongoing, recurring program that your company should undertake if you're serious about search engine optimization and achieving first page organic rankings.

Search Result Algorithms

High rankings for searches are a result of elevating your SEO. Whether your business can show up on the first page of Google results is based on much more than what someone types into a search. Google has done many releases over the years explaining how companies can conduct “white-hat”, by the book SEO initiatives on their websites to be competitive. If you want to be one of the top-10 results, which are essentially the first page of a Google search, you need to cater to their complex and multivariable algorithm.

To enhance your SEO, publish press releases consistently! Backlinks from highly credible and heavily weighted domains will work to your advantage and bring traffic to your website. Those backlinks are the hidden value beyond the brand awareness and overall marketing benefits of a press release…essentially an SEO bomb. Ensure these powerful tools are part of your digital marketing arsenal. We wish you the best on your SEO adventure  — The Digital WOW.

Paveena Ramkissoon is a freelance business writer for The Digital WOW powered by ConsultPR.net. She covers digital marketing, SEO strategies and online reputation topics. Her articles deliver clear explanations that help business professionals make better digital marketing decisions.