HOW IT WORKS
Businesses dedicate time and resources to maintain consistent social media engagement. Oftentimes, marketing directors consider social media to be more of a branding and relationship-building arena. However, striking the right balance between engagement and conversion is important. So, it is crucial to reward your audiences with offers that are of interest to them while at the same time appropriately asking for their business.
ADVERTISING & MEDIA BUY
There are tons of ways to deploy offers that will be of interest to your audience, try to remember that the key is understanding “what would your audience likely take advantage of?” Then from that starting point, develop your offer, assign a small budget to test your theory and deploy.
TRACKING & MEASUREMENT
Meta offers a self-contained program, meaning that all the processes are handled within the Meta ecosystem, including the conversion. This simplifies measurement since you set up, deploy and convert all within the same system.

