Previously Known As
HOW IT WORKS
When someone lands on your company's profile in LinkedIn, it's often due to shared interests or criteria. Even if the exact reason for a match is initially unclear, it's instrumental to stay in the forefront of that prospect’s mind over time. Retargeting allows that connection to count by converting them into a future client/ customer.
ADVERTISING & MEDIA BUY
Once someone is added to your remarketing list in LinkedIn, you can continue to advertise to them for an extended period of time. The cost per click for this advertising is very affordable compared to other initiatives within the LinkedIn platform. Your ad essentially follows them as they browse the web, use phone apps, etc. in the future.
TRACKING & MEASUREMENT
Because your retargeting ads can reach your audience for an extended period after their initial visit, conversions can occur much later down the road. Given this potentially longer sales cycle, it's crucial to set up tracking codes and advertising measurements so you can lead-attribute the source ad whenever it finally converts and yields fruit.
NAVIGATION
SERVICES
EXTRAS
LOCATIONS
Headquarters:
3801 PGA Blvd, Suite 600 Palm Beach
Gardens, FL 33410
Global Offices:
Florida
California
colorado
North Carolina
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India
Guyana