Previously Known As
HOW IT WORKS
Even though Google holds the lion’s share of the search market, Microsoft Bing still has a strong presence — especially during the business day. Why? Because many office networks continue to run on Microsoft systems and Bing remains the default browser on these networks. That means whether your audience is B2B or B2C, many users conduct searches from work using Bing during business hours. If your ad isn't showing up there, you're missing a key opportunity.
ADVERTISING & MEDIA BUY
If you’re already running Google Ads, setting up on Bing is easy — the platform allows for simple import/export from Google, acknowledging Google’s dominance. However, Bing’s media buying platform is a little less refined than Google’s and requires more hands-on daily maintenance. Not everything works perfectly out of the box, so it’s essential to stay on top of performance and adjustments every day.
TRACKING & MEASUREMENT
Bing provides various tools, such as tags and cookies, that facilitate precise lead attribution and tracking. You can track all the way from the initial interaction to the point of conversion to a new client, relationship, or customer by utilizing these straightforward tools. Search campaigns are viewed as some of the highest on the ROI scale — but they’re also very expensive, which means measurement is critical to your digital marketing initiatives.
NAVIGATION
SERVICES
EXTRAS
LOCATIONS
Headquarters:
3801 PGA Blvd, Suite 600 Palm Beach
Gardens, FL 33410
Global Offices:
Florida
California
colorado
North Carolina
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India
Guyana